Healthcare Outcomes Performance Company (HOPCo) takes the guesswork out of orthopedic practice and service line management. As a physician-owned company they are at the cutting edge of transforming healthcare with a management model that improves outcomes, lowers costs, and enhances the patient and physician experience.

Along with company growth there must be branding growth to lead the industry standard. I was tasked with refreshing the brand to elevate it in pace with the growth of the company.

Included here you will see a few examples that have the new branding implemented. An internal newsletter, intranet for all associated healthcare organizations to collaborate & a health and wellness t-shirt design to drive employee health.

The CORE Institute, was founded to fulfill a vision of excellence in patient care encompassing the entire spectrum of orthopedic and neurosciences care. Consistent with their mission, they deliver the best in orthopedic and neurological care, built upon a foundation of pioneering research, academics, community service, and a passion for excellence in patient care.

Since the start of The CORE Institute they haven’t undergone a brand review or rebranding efforts and this was one of the first items I was tasked with. Every aspect of the branding has been taken into consideration even as new tactics are created that have never been done before.

Included here is a small selection samples inclusive of the brand guidelines, advertising, desk calendars and city bus wraps.

MORE Foundation is dedicated to helping patients Keep Life In Motion® through innovative research, community education and charitable assistance programs. We partner with orthopedic medical practices in both Arizona and Michigan and offer a compliant and competent support system for conducting clinical trials. With our experienced investigators, highly trained coordinators and access to a targeted patient population, we will execute your clinical trial in the field of orthopedics, neurology or musculoskeletal health.

Included here you will see several pieces that are focused on educational events (HOPS), community outreach and a campaign. MORE Lives In Motion is a campaign focused on fundraising in order to aid in more research, provide more rides to doctor’s appointments for veterans and prosthetic hands for children.

Northern Arizona Orthopaedics is the largest orthopedic practice in the region, with clinic locations in Flagstaff, Prescott Valley, Cottonwood, Sedona, and the White Mountains/Lakeside. To serve all of your musculoskeletal care needs, we have multiple surgeons specializing in all sub-specialties of bone and joint care, including spine.

As part of the Northern Arizona community for over 40 years, we have built a reputation for quality care and Experience You Can Trust.

Northern Arizona Orthopaedics is very focused on their community and serving them the best they can. In the examples shown here, you will notice that their environment, outdoor activiites and caring for their patients is at the heart of their marketing.

Established in 2001, Southeast Orthopedic Specialists is a regional leader in musculoskeletal healthcare. The practice has consistently grown and features board-certified and fellowship-trained Orthopedic Surgeons, Sports Medicine Physiatrists and Pain Management Physiatrists.

SOS provides a full spectrum of musculoskeletal healthcare services including Chiropractic, Podiatry, MRI, X-Ray, Physical Therapy, Occupational Therapy and Durable Medical Equipment at its five state-of-the-art locations.

When Southeast Orthopedic Specialists joined HOPCo it became clear to me that they needed standardization with brand guidelines, colors, fonts and a refreshed look overall to strengthen their presence.

W.W. Grainger, Inc. is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3 million businesses and institutions worldwide rely on Grainger for products in categories such as safety, material handling and metalworking, along with services like inventory management and technical support. Approximately 5,200 suppliers provide Grainger with 1.7 million products stocked in the company’s distribution centers (DCs) and branches worldwide.

PROJECTS
During my tenure with Grainger I worked on a wide range of projects from icons to online assets and recruiting brochures to interview room signage. Even with all this variety these projects all had the same focus, the customer!

Catalog 405 features elements of our “Get it. Got it. Good.” campaign to help encourage Al & Betty to purchase and engage with us across multiple channels. It lets customers know they can get the products they need from our catalog in all its forms (book, website, app and branch). Catalog 405 also reminds Al & Betty about the depth and breadth of our offering with references to the over 590,000 products they’ll find inside this new catalog.

OBJECTIVE:
• Create several versions of the catalog to target our largest marketing segments

• Utilize our latest marketing campaign, ‘Get it. Got it. Good.’ in the design

• Incorporate the breadth and depth of the products we offer

• Carry over the design into all tactics, print and web

With my concept chosen I was able to execute it against three versions and all the way to press checks. Partnering with our advertising agency, Ogilvy, I was able to schedule a photoshoot, scout out locations, art direct and assist with each scene needed.

The catalog is a large revenue generator and the 405 generated approximate $600 million in revenue!

The Grainger Choice badge signals a broad selection of products that deliver quality and value, brought to you by Grainger.

OBJECTIVE:
• Create an Umbrella Platform for all Grainger exclusive brand products through a unified mark, positioning statement and Grainger CVP,  to identify the Grainger exclusive products to be used on all communications

• Leverage the halo effect of the Grainger brand

• Accelerate growth with a relevant link to Grainger

• Align with overall business by focusing on the top 8 Grainger categories within Grainger exclusive products

Getting the job done and getting it done right, that’s what you care about. Of course you have to do it in less time and with less money, but that’s a given. It’s about production that has to keep going, a line that can’t stop for even one minute. Because if it’s not working, you’re losing money. Money you need to pay the bills, take care of your family, maybe have a little fun. That’s why you choose Dayton. The motors, fans and pumps that keep your operation going. The products that withstand anything you throw at them, yet they keep running day after day. It’s a good thing, cause it’s your job on the line. With Dayton, you rest easy.

PROJECTS
The Dayton® brand has a large presence within the Grainger space as their first exclusive brand. In 2013 there was a need to refresh the Dayton brand and in 2016 add additional product categories. Included here is a variety of marketing pieces and packaging that I developed from the ground up.

Visit grainger.com/dayton to see the full landing page design.

Some guys see a hard hat, but not you. You see the safety of your workers, insurance claims, workman’s comp, the number of lost days without an incident. And then there’s OSHA hanging over your head. Fines are the last thing you need right now. You just want everyone to work safely so they can go home happy tonight and come back healthy tomorrow. That’s what Condor wants too. They’ve got you covered so your team is protected with eyewear, gloves, workwear and more. So you can go home happy tonight too. Condor products have your back, head, eyes, hands....you get the picture.

PROJECTS
In 2013, the Condor brand went through a significant update and with any brand you create, update or execute upon the brand guidelines are very important to have available. I successfully created and implemented the new identity across all our marketing materials, brand guidelines, templates for suppliers and product packaging.

Breathe Easy. You can trust they are working—helping to maintain a healthy and productive facility. They offer Minimum Efficiency Reporting Values (MERV) from 6 to 16, are a snap to install and can help minimize contaminants and allergens. So turn to the Air Handler brand for a full line of quality filters at a competitive price. We can even help you build a custom air filter to your exact specifications.

PROJECTS
Significant upgrades were made to the Air Handler product line and as a result the changes were communicated out to the market. In an effort to create a customer touch on all levels I developed direct mail, ads, box stuffers, branch counter mats and product stack-outs.

Switch to the products that are innovative, efficient and light on your budget! The LumaPro brand offers a full line of lamps, ballasts and fixtures for any environment from the boardroom to the restroom. Not only do LumaPro lamps help keep your workplace bright, they stay lit for thousands of hours. So choose LumaPro products for bright ideas in lighting!

PROJECTS
As a result of ‘Fast Start’, a rebranding effort for Grainger exclusive brands, I had the opportunity to create a new brand look and feel for LumaPro. Light bulbs come in many shapes and types so I decided to take a more graphical approach to fully represent the full line of products. Included here is an ad and landing page banner.

See the full landing page experience at grainger.com/lumapro.

Tough Guy® Products – the smart choice for cleaning supplies. Tough Guy products help keep facilities spotless by providing professional cleaning supplies all at a price that will help your bottom line shine, too. Now there’s one source for quality trash bags and liners, chemicals, paper products and supplies–you know–the basics that keep your facility in tip-top shape. Now don’t you look smart.

PROJECTS
The Tough Guy brand was included in the ‘Fast Start’ rebranding effort for exclusive brands. Here you will see a few of the ads created utilizing the new branding across several of the product categories.

Along with designing and creating the style for the photography, I was able to art direct the photoshoots alongside the company photographer. This gave me the opportunity to capture the correct product in the proper environments and keep the shots set well for marketing materials.

For 50 years, tradesmen like you have reached for Westward tools to tackle big jobs or quick fixes. From ratcheting wrenches to nut drivers, you choose Westward tools because they’re built tough and priced right. When you need to get the job done, grab a Westward brand tool—it stands up to rough use in the real world.

PROJECTS
Westward is a tough brand of tools, just like the customers who purchase them. When re-positioning Westward, the goal was to create the sense of high quality, very industrial/tough products that can stand up to any job.

During execution of a campaign around redesigned tool storage, I had the opportunity to push the boundaries with creative and copy in a way the company had not done before. All of the customer research & data available to me helped me understand who the customer is and what is important to them. This direct mail piece really resonated with our customers using puns and also focusing on the reality of their needs. It also left them with a magnet leave behind that keeps Westward top of mind.

Having an in house photographer offered the opportunity to create custom photography for use in all of our Westward campaigns. I worked with her to schedule, art direct and assist during these shoots in order to feature the actual products in use.

An experienced team of unique individuals trained and certified with a wide range of industry knowledge and capabilities: Deep MRO (Maintenance Repair and Operation) Experience, Proven Indirect Materials Management, Over 20 Years of Serving Customers.

OBJECTIVE:
• Create a brand identity that cascades from the Grainger brand but is unique to the services

• Incorporate the core value proposition to present the who, what and why they can help our customers

• Visually represent the strategic framework that they implement

• Create templates for presentations, case studies and training documentation

A leading multi-brand technology solutions provider to business, government, education and healthcare organizations in the United States, Canada and the United Kingdom. A Fortune 500 company with multi-national capabilities, CDW was founded in 1984 and employs more than 8,700 coworkers. A broad array of offerings range from hardware and software to integrated IT solutions such as security, cloud, data center and networking.

PROJECTS
During my tenure at CDW I was able to grow tremendously as a designer. Starting out as an associate designer and then transitioning into two other roles, including Senior Designer.

Aligned to the ‘Special Projects’ team I had a large variety of projects from printed event invitations and email marketing to trade show booth signage and magazine layouts. As the team took on the email marketing I was transitioned into that space heavily; designing, developing and deploying the final emails. I also performed quality checks and coaching other coworkers who were new to creating/developing emails.

Here you will see a selection of logos, icons and illustrations that I have worked on within a corporate and freelance environment.